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copywriting and content strategy for entrepreneurs
Content marketing is not something you should overlook if you are a business owner working to increase your customer base and build authority in your industry.
Why? Customers expect it from trusted brands. These days content is everywhere, and your audience will seek to make a purchase from the brands and people they trust as the leading experts – the brands they perceive to be the most valuable. Sharing useful content to attract and nurture your customers is a highly effective way to become valuable in their eyes.
Also, you’ll set themselves apart from competitors by offering frequent, consistent content to their target market.
Here are six content marketing strategies to add to your arsenal – and when implemented strategically (matched to the wants and needs of your ideal customer) they’re guaranteed to contribute to the growth of your business.
Lead magnets are must-haves if you want to grow your email subscriber list quickly. Essentially, lead magnets are freebies for your audience in exchange for providing their email for your subscriber list. The lead magnets with the highest conversions solve a problem for your ideal customer – providing ‘through the roof’ value – which builds trust in your expertise. You can post lead magnets directly on your website, via social media posts, through email; savvy marketers embed them in videos too.
|white papers||how-to guides||toolkits|
|brochures||cheat sheets||resource lists|
The right types of email marketing campaigns will keep you in front of your customers, and keep them coming back for your goods and services. And the experts say that the only sure-fire way to get in front of ALL your customers is through email, because you can build a trusting relationship by speaking directly to them. Check out the table below for some common types of email marketing campaigns.
|newsletter campaigns||seasonal campaigns||milestones|
|welcome sequences||product feedback/ surveys||product/service updates|
|sales sequences||nurture sequences||…and more!|
Maintaining a blog on your web site will build your brand, provide the story behind why your service/ product is needed in your customers’ lives and provide solutions to pain points your target audience is facing. Providing fresh blog content also shows the world that you are a go-to source of current industry-related information.
|tutorials/ how tos||information with infographics||expert advice|
|latest industry news||case studies||reviews|
|problems & solutions||inspirational stories||…and more!|
You’re leaving money on the table if you skip connecting with your audience through social media. If you post the right content, you can drive traffic back to your website, build your brand, and your influence as a leading expert in your industry. The major social media platforms at the moment are Facebook, Instagram, Twitter, LinkedIn, and YouTube. Here are some examples for the best ways to market your business on the top three platforms – Facebook, Instagram and Twitter.
|Facebook (connecting)||Instagram (visual & educational)||Twitter (conversational)|
|humor/memes||inspirational quotes||conversation starters|
|niche-specific (groups)||behind the scenes||mini challenges (caption this photo)|
|user-generated content (polls)||visual stories (15 sec videos/ reels)||current events related to your industry|
|Facebook Live videos||High quality branded images||links to articles|
Video is one of the best tools for getting your customers’ engagement and attention. Did you know YouTube is the second largest search engine online? That tells you something about what consumers want – videos with the answers to the questions on their minds. And for this reason, social media platforms are quickly adapting to ensure that video content is supported. The following table includes some tips for optimal video content marketing.
|Use tags (SEO is key for videos too!)||Shorter videos perform better||Promote lead magnets in your videos|
|Create videos to repurpose blog & SM content (or the other way around!)||Use video wherever it’s supported (embed in emails, on SM, etc.)||Include a call to action at the end of each video|
Data can be easier to digest when it’s arranged in the form of an infographic. And let’s face it – in this fast-paced 21st century world, many people don’t have time to scrutinize ten minutes worth of reading. This is where infographics come in and save the day! You can organize visuals, short snippets of text and data in a easy-to-read document. Win-win!
|how to guidance||flow chart||comparison|
|geographic data||photo graphic||profile|
Bottom line – if you want to get in front of your customers as a top authority in your industry, try a combination of these six content marketing strategies. Start with one or two and add more as you are ready.
Having a polished presentation of your knowledge will be irresistible to your customer base. And, if you keep your content fresh by consistently providing new value, you will be able to sit back and watch your business grow to heights you never imagined before!
Learn more about how to get your lead magnet and email marketing up and running in this blog post.
Learn more about how to set up your business blogging game in this post.