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Short answer – YES.

Long answer – If you want to accelerate the growth of your business by increasing your reach and building a reputation of high value in your customer’s eyes, then a consistent and intentional content strategy is the answer you’re looking for.

There are stories of entrepreneurs building a viable business with random marketing tactics. But they’re few and far between. And I know I wouldn’t want to leave the success of my business up to chance. Would you?

Honestly, when up-and-coming entrepreneurs ask me how I got traction in my virtual writing business, I tell them without hesitation – by implementing a consistent content marketing strategy. There’s no doubt in my mind that this was the secret to my success.

What is content marketing, anyway?

Content marketing is simply providing useful information that grabs the attention of your customers without always trying to sell.

How does content marketing help an online business, exactly?

There are two main ways –

1. By offering your customers valuable content related to how you can solve their problems, you will build a reputation as the GO-TO place for your products and services.
2. By ensuring that your online presence is consistently fresh, updated, and relevant, you will create an environment that makes customers come back for more. This will strengthen your first time and repeat customer base, AND solidify your credibility as a top expert in your industry.

Think about it – who are YOUR go-to people, and what are YOUR go-to places – for the goods and services you need when you’re faced with a problem?

The ones that are constantly visible online, offering irresistible value and information that solves your problems, right?!

Bingo!

If you agree with this, but you’re worried content creation will take A LOT of your time and attention…

Or if you are already marketing your business, but (if you’re being honest), you don’t really have a strategy…

Why not have a conversation with a content strategist? Once we’ve nailed down your goals and the message/ format your customers will be attracted to, we’ll create a high-impact content marketing plan together.

If you’re ready to step it up and build your strategy, sign up for a 90-minute strategy intensive session!

Or, if you just want to begin the conversation for now, schedule a free 30-minute strategy call today, and we’ll talk through next steps for content marketing in your business.

Let’s work together to get your business on the map!

Looking for more information about some specific content marketing strategies you can try? Check out this post.