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copywriting and content strategy for entrepreneurs
When it comes to your plan for marketing your offers, you probably have a head-spinning number of ideas, and different approaches you could follow on any given day.
And they’re probably all golden ideas! But, you won’t get anywhere with any of them if you don’t get focused. The best advice I could give you is to start with ONE offer and plug your ideas into an outline.
This will help you streamline your ideas into a funnel that makes sense and that’s manageable for you!
Also, having an outline from the start will help you stay on track with a timeline for taking your offer from planning to post-launch.
Let’s say you’ve got a course you’d like to launch or re-launch. You know the bigger and more primed your audience is, the more sales you’re likely to make.
So how will you get your course in front of more people?
You have a bunch of ideas:
There are dozens of effective ways to market. But which tactic is going to work best for you? And what does a solid launch plan look like from start to finish?
Every successful launch begins with a vision and a plan. Here’s how to get start organizing all your ideas and build your content marketing plan.
Every good plan starts with an outline. You’ve got to take all of your grand marketing ideas and start plugging in the ones that make sense – in a launch outline.
This is a simplified version of the tool I use with my content strategy clients:
This should give you the structure to start mapping out the basic marketing plan. Once you’ve plugged in the details on where and what you plan to say and do, and the dates for when you plan to do it, the finer details seem less overwhelming.
But, you can receive extra guidance if you’re ready to take all the guesswork out of creating a solid launch plan.
Consider engaging in a content strategy session with a consultant. A content strategist will guide you through creating a plan of action for your campaigns. You’ll walk away knowing how and where you’re going to market, how often you’ll post, what you’ll write/ say, and how you’ll measure the success of your plan.
If you’d love the support of a strategist to plan out your offer-related content, read through the options to see which option best fits your needs.
In this 60-minute strategy call, we’ll dive into one aspect of your content strategy -OR- plan out the content you’ll create for one platform to align with your most pressing content goal.
Choose from two options for this two-hour strategy session:
1- We can dive into your sales and lead generation goals, as well as your intended brand identity to create a customized content marketing plan of action.
2- We can create the full launch strategy to ensure all aspects of your content marketing plan are fully mapped to prime your audience and sell your next offer.
Essentially, you have me on retainer for two 60-minute calls/ month.
1- We can craft the messaging to sell your promos through your content
2- We can outline your social media and/or email content for the next two weeks until our next call
3- We can work together to develop the messaging for a piece of copy you’re working on (your sales page, web copy, email sequence, etc.)
The options are endless!
Visit my scheduling page for pricing and availability.