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copywriting and content strategy for entrepreneurs
If you’re an entrepreneur, chances are you have a passion or talent that you’ve turned into an offer. And you’re either getting to share your offer with the world, or you’ve already tried sharing it.
So let me know if this sounds familiar…
Launch day arrives and you shout your offer from the rooftops!
You share your sales emails and your branded story slides and all the offer details. You are careful to emphasize the benefits of your offer. You talk about it constantly and tirelessly share share share. You share in Facebook groups and in live videos, you mention it several times to your network. You’ve thought of everything, and you stick to the plan for the whole launch period.
You get some interest. A few people like your posts, a couple of biz buds comment with words of encouragement.
And you may even sell a few.
But at the end of the launch period you feel exhausted and defeated. And you didn’t come close to meeting your sales goals.
I know, this is so frustrating.
Because you know your offer is the exact thing your audience is needing. You did all the market research and you created the exact thing that would solve their common problem. But… they just don’t seem that interested.
So what gives?
You didn’t do anything wrong during your launch. You just forgot to spend time being intentional during a key part… the prelaunch phase.
The prelaunch phase is essential for priming your audience to buy. When you skip it, your audience will just begin warming up to your offer at about the time your launch period ends.
The goal of a prelaunch phase is to generate interest and build excitement about your offer.
If you get it right, you’ll bring your audience to the point of such intense interest they’ll be ready and eager to purchase your offer.
You could create a quiz, an ebook, a checklist, or a mini-course. Or, you could schedule an informational live workshop.
Let your audience know that something big is coming. Drop hints or share how it’s going to help them but don’t reveal exactly what it is yet. Share sneak peeks or glimpses behind the scenes as you prepare the final touches.
If your offer is a coaching package to help people with course creation, your content during the prelaunch phase should be all about course creation – how to plan for a course, comparison of course hosting platforms, course creation do’s and don’ts, etc.
Offer giveaways or prizes for the full week before your launch. Free challenges related to your launch work well too.
Bottom line – Whatever you decide to do, your job is to keep your eyes peeled for audience members who are gaining interest – engaging with your content and making comments that indicate a high level of interest in the topic. Make a list of these names. These people are your warmest leads going into your launch, and these are the people you should be connecting with when your offer goes live.
If you are ready to plan a prelaunch strategy of your own, grab my free prelaunch content planning template. The template includes recommendations for what to post when, and even includes a bank of call to action examples to get your audience engaged and excited!