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copywriting and content strategy for entrepreneurs
If you’re reading this, chances are you’ve DIYed a few offers as an entrepreneur.
You’ve figured out how to create a sales funnel to get your audience interested in what you’re selling. You’ve created decent offer-related content to share on social media. You’ve designed a sufficient landing page to send prospective buyers to when they’re curious about the offer details. You’ve written emails for each stage of the promo period from curiosity generation to cart closing announcements… and so on…
AND… the thought of doing all of this again for your next offer – well, you’re beyond exhausted thinking about it.
So, you’re tossing around the idea of getting some help for the next go-round. But investing is scary. Will you even make a profit when you add expenses to the launch before you’ve made the first sale? And do you even want to trust someone else with YOUR messaging, YOUR brand identity, YOUR design?
The truth is, only you will know when the time is right to enlist the support of others to help grow your business.
But, I can promise you this – there are zero entrepreneurs who’ve built six or seven-figure and beyond businesses completely on their own.
So, if you’re ready to break through the one-man-band ceiling and take your business to new heights, here are some ways you can do that just in time for your next offer launch.
DIYing is a great way to build the foundation for your business. There are low startup costs, you get to design your business and your brand exactly the way you want, and it’s empowering to be able to say that you built your business from scratch – with your own two hands!
But the bottom line is this – you are one person. Your energy has a limit. Your time has a limit. Your creativity has a limit. And, unfortunately, there is a limit to how long you can sustain a fully DIY-type business.
When you work with another person or a team, you can finally push those limits.
You can delegate business tasks that match each contributor’s strengths – and get a better result.
Think of it this way – If your zone of genius is networking and building relationships with your leads – THAT is what you should be doing! Leave the creation of graphics to the graphic designer, the sales page writing to the copywriter, and the social media management to the virtual assistant.
Yes, you CAN do these things. You’ve proven it! But, do you want to be doing these things forever? Is that how you planned to make an impact when you set out to build your empire?
Let’s say you (try) to keep your work to 40 hours a week.
To prepare to launch your offer, you have to:
Oh ya – you also have to complete all the current client work you’re already doing to keep your business afloat.
You can fit that in if you work some long days and weekends. You’ve done it before. It’s possible. …But will you be able to serve your current clients in a way that rewards their loyalty and keeps them coming back for more?
You could spread out the work over the course of two or three weeks and stick closer to your 40 hours/ week goal. But that pushes out your launch date, and your profits are delayed.
And honestly, will you have the energy to do everything on the list WELL, whether it’s completed all in one week or one month?
This is the conundrum all entrepreneurs face at some point in their businesses.
If they want to make more money, they often have to spend more upfront.
So, how much does this kind of an investment cost?
The cost depends on who you are hiring. A freelance copywriter or designer’s rate depends on their experience level, expertise, and the time intensity of the project. Content creation (plus edits, feedback, implementation of feedback, final draft, etc) per piece of content can cost anywhere from $50 – $3000.
Pros = You get to decide with which projects, and how often you’d like to outsource.
Cons = When you hire out work on a project-by-project basis, you are at the mercy of your freelancers’ schedules, and you’ll often pay more for a quicker turn-around.
Pros = You can distribute the work each month based on the hours or workload in the recurring contract. You can rely on consistent help for all the projects aligned to your promotional calendar. You also know you have a trusted partner or team who understands your company, your mission, your brand identity, and you can establish a highly efficient workflow. Finally, you get the benefit of The important thing to note is that freelancers deserve a living wage for the work they do and they can be incredibly effective because of their flexibility and independence.
Cons = You will have to budget for this expense each month. However, the ability to increase your monthly income with the help of professionals will allow for this additional expense. The amount depends on the contract you agree upon, typically each monthly retainer is between $250 (you are outsourcing a minimal amount of work) -$5000 (you are outsourcing a large amount of work) per month.
Pros = Small teams of content marketing experts can be hired to assist you from strategy development to launch week, and they create and deliver the content you’ll use to sell your offer (social media, email, sales page copy, etc. You’ll save time and resources, and avoid having to hire out the individual tasks to multiple people.
Cons = This is a high-support and extremely customized service, so the one-time investment is greater, generally starting at around $3000.
Pros = You have someone working for you full time, year-round.
Cons = This is the highest investment option. Be prepared to pay each member of your team a yearly salary. The industry average for content creators is between $32,000 and $80,000 per year ($2600-$6600/ month – plus benefits).
If you’re ready to smash your next offer, scale your business, and get your precious time and energy back, start small and outsource a task that takes you WAY too much time. Better yet, choose something that takes you WAY too much time AND something you don’t feel particularly confident about doing on your own.
If the thing you have in mind is copywriting-related, I have a few options for you to choose from ~
1- Schedule a free & no obligation discovery call to discuss your needs, and get all your outsourcing questions answered.
2- Check out my copywriting services. All are available on a task-by-task, or custom monthly package basis.