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copywriting and content strategy for entrepreneurs
Is there a specific platform that’s best for content marketing when you’re building an online business? And if so, how long do you have to show up consistently before you can go market yourself in the way you’d really like to?
Where are we getting the notion that we have to be on a specific platform to be successful, anyway?
Read on to learn some unconventional answers to these questions!
Instagram is where a lot of people seem to be starting their business marketing. In fact, there are so many “Instagram Marketing Coaches” out there – it must be an effective place to be. But what is it about Instagram that makes it such a popular place for entrepreneurs?
I’ve found Instagram to be excellent for networking. The vibe is fun, people are supportive.. But is it the place to market your business?
If you’re a very visual person, if you like to be on video, if you like the types of positive community there, it’s great.
At one time, having a Facebook Page was essential for online marketing. And I would still recommend doing this.. But more for the purpose of having a landing page where people can search and find you to learn more about your business.
Unless you plan to pay for advertising, your posts may not have much reach. It still might be a good idea to post your best weekly content just so you have an active feed. This way, in the event that someone scrolls through your business page, you’ll have some fresh content to show off what you do.
Many product-based entrepreneurs have found success with creating a business page for all of the above reasons and a group to market their goods to a more targeted audience. Within a Facebook Group, it is easy to share posts about new products and promotions. Events can be created, live videos can be offered. Both excellent ways to build your brand.
A way many service-based entrepreneurs find leads is by making connections in Facebook groups. Others swear by providing short live trainings in other groups related to their area of service.
If you struggle to show up on typical social media platforms like Instagram and Facebook, why should you go to a platform that requires this style of marketing?
What would it feel like if people took all the energy they are putting into places they aren’t aligned to, into the marketing techniques they DO feel aligned with?
For example – if you love writing, what if your marketing plan consisted of writing blog posts, building your email list and getting visible by writing emails to your audience?
How different would that feel if you were a person who didn’t enjoy getting on video, but you LOVED creating written content?
1- Worry about who you are, what you like, what your skills are, where you feel aligned and start with THAT as the basis of your marketing strategy!
The fact of the matter is, solopreneurs are not professional marketers. So,the only thing that’s sustainable is being your authentic self. And the best part is, you’ll feel good about what you’re doing. In fact, that will be the thing that attracts your audience to you. It will resonate more than if you were forcing yourself to put someone else’s strategy into action.
2- Explore the platform you feel the most confident and comfortable with.
When it comes to choosing the place you’ll market, ask yourself – Where would you enjoy hanging out?
Sometimes we make decisions about how to market ourselves based on what coaches are saying we should do, but we aren’t considering what makes the best sense for our personalities and personal preferences.
Look at what your superpower is. Hone in on that strength when it comes to the way you’re marketing. But, truthfully, it doesn’t really matter WHERE you go. The most important thing is to be CONSISTENT.
If you enjoy hearing a new perspective about entrepreneurship, tune in to the Marketing Unscripted Podcast. New episodes are released every Friday.