welcome to the blog
copywriting and content strategy for entrepreneurs
Have you ever heard the saying, “Your marketing is a marathon, not a sprint?”
Launching is the sprint. And it should make up a much smaller portion of your overall time spent marketing.
When you start to look at marketing as a marathon, it makes sense AND takes a lot of pressure off. As a marathon runner, you have to pace yourself. You have to nourish yourself. You have to learn ways to preserve your energy so you can push yourself during the last leg of the race (the sprint).
So, what does it look like to treat your marketing as a marathon? Read on to find out.
Sometimes when we are talking about marketing, we put ourselves in a box of urgency. We think we have to rush to launch by an exact date we set. But who says we have to put that kind of pressure on ourselves? Who says there’s a particular deadline? Maybe jogging a little longer, building up your posse of runners and your cheering section, will make your final sprint a little easier.
When you keep a steady pace and consistent visibility – and when you prepare your messaging methodically, you may find that you don’t even need to “sprint” to launch and sell your offer.
And, by the way, you can’t even GET to the last leg of the race unless you continue to maintain forward progress.
Another mistake can be to start sprinting too soon in the race. You’ll either exhaust yourself or you will not be able to show up energetically.
This means that connecting and serving are in the driver’s seat during the marathon, so that the sprint (or the sale) will often just naturally happen. Prioritize authentic relationship building that isn’t driven by a launch agenda or timeline or some big lead generation event, and you may never have to officially launch anything again!
If you’re running ecommerce, this idea still applies. Think about starting with the marathon instead of immediately sprinting to promote your products? What if you made connections with your customers? What if you took your audience on your journey with you? Consider involving them in the process before you put your products in front of them. What if you worked to build a loyal community first? How much easier would it be to share your products with this community rather than always having to pitch and sell to a cold audience?
Join us for a new Marketing Unscripted episode each Friday!