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copywriting and content strategy for entrepreneurs
When you start building your empire as an entrepreneur, you expect that if you know the right marketing and sales strategies, you’re sure to experience success. 1+1=2, right? So then, why is it that so many times in your business, you follow all the steps, all the strategies, and you experience success, but then at other times, your efforts result in a total flop? What is that about??
So, we turned to Stephanie Booth, success coach and founder of the Breakthrough Method, for her take on what else is going on when your surefire marketing and sales strategies aren’t working.
Stephanie teaches that when you learn how to coach yourself and how to focus your thoughts, you’ll experience breakthroughs that pave the way to ensuring your success and longevity as an entrepreneur.
Ten years ago I was teaching fifth grade and I loved my students, but I hated teaching. I felt so conflicted about that but I knew there was more for me.
So, my journey for the last ten years has been about inner and outer transformation.
So during that process I met my husband and he was starting his own photography business, and that’s pretty normal in his family. So, he just figured, if you’re interested, I’ll include you in this. So he would get me involved and soon enough, we were working together and I was helping him with all the things I learned how to do so well as a teacher. I’ve got to be honest – when you’re photographing a wedding, drunk adults at the reception and fifth grade boys after recess are pretty similar! So I learned how to coral and motivate people to get them do what we wanted them to do. I was really good at managing the photo shoots while my husband took all the photos. We worked really well together.. However…
I was running from a whole lot of fear and I had no idea. And every time I would experience this fear I would suppress it and then I would lean even harder into strategy. “I’ve got to create a better photo shoot, I’ve got to learn how to be better at customer service, I’ve got to write better copy, I’ve got to take better photos…” I’d cycle through this list of things that I thought I needed to learn how to do when the reality is – the energy we bring to the things we do is so much more important than the actual things we do.
I was bringing desperation and scarcity – I really believed there was not enough for everyone and it showed in everything I did.
Everything came to a head about four years ago when I experienced a personal rock bottom season of life.
We had experienced the most AWESOME year in business. We had a six-figure year, we were being flown around the world, we were photographing thes EPIC events and shoots.. This is what we wanted! So why did I feel awful?
I was grieving, I was depressed, I was struggling. I just kept thinking – I got what I wanted and it sucks – how is this possible?
I started doing my own healing process. I learned to feel my emotions. The scarcity that I was feeling was not the only way to see life. I could choose to see life from the perspective of abundance – which is the idea that there’s more than enough for everyone. There’s an unlimited number of clients, opportunities, money, connections. And that I could really approach my life that way. This was the first time I was recognizing this! I was constantly walking around my house looking shocked because I was recognizing my thoughts and changing them and going, “Oh my word!!”
I learned to reframe and change EVERYTHING. That’s how I found my love of the human mind and coaching/ mentoring. So I started reconnecting with my love of the human mind, but I didn’t know about the fields of NLP Certification or Coaching. I got my NLP Cert, my success coaching, and I created my coaching practice. I started noticing that when I focused on my mindset, and when I showed up with the most awesome energy, the results always reflected that. Whether I launched programs that went awesome, or not so great, my mindset was the determining factor.
As I’ve grown, I’ve learned to harness the power of my thoughts and my focus, and I’ve seen the growth and expansion and personal fulfillment that I was yearning for a decade ago.
If you’re connecting all over the place to Stephanie’s story, tune in to hear the rest of this incredible interview!
Stephanie gives the most amazing advice about what to watch for in yourself to begin to shift your limiting beliefs and how to begin to retrain your brain to magnetize the dream life you want! You will be in LOVE with what she has to say!
Join us for a new Marketing Unscripted episode each Friday!