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copywriting and content strategy for entrepreneurs
In this episode, Robyn gets a little vulnerable about her personal self worth and value as it relates to setting her coaching prices. The conversation started in her mind when someone asked her a question – is your self worth reflected in your pricing?
Sometimes we have a lower opinion of ourselves, or our self worth hasn’t grown yet, and that affects what we are charging for our services. At first glance, we think we know our self worth and full value, but if we dig deeper, are we actually charging the prices that match our true value?
For example, I have 10 years of strategic business experience. I understand budgeting, hiring, job descriptions, public relations, communication, systems, strategies – all the things that contribute to making your business run.
I know how to get all these things in place to help people build a sustainable business that remains solid through growth and pivots over time.
But in spite of that, I keep myself small. I stay in a place with my business that’s comfortable. Entry level strategy, foundational marketing, etc.
Start with self-reflection. Ask yourself some questions:
Buyer’s Psychology: Higher Price = Higher Value
Robyn’s perspective = The truth is, I feel overlooked at my current pricing. I do believe that there’s a level of value that comes from a level of pricing.
Right now, I charge approximately $1000 for monthly coaching, which is an average rate for the type of coaching I’m doing.
But, the people I want to work with aren’t looking for the $1000/month coach, they are looking for the $2000/month or $3000/month coach. There’s a certain level of perceived value that comes from seeing that higher number. It’s psychology and it won’t change. I do this to myself!
For more examples, and the rest of this enlightening conversation, listen to the full episode!
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