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copywriting and content strategy for entrepreneurs
You can map out the most in-depth and sure-to-work marketing strategy, but if your messaging doesn’t align with your energy, it will fall flat.
In this episode, we interviewed female alignment and manifestation coach, Lauren Ashley, and she shared some bold new ideas for female entrepreneurs.
Lauren started her entrepreneur journey with a network marketing company, and then moved into health coaching, but in both cases, something was missing. Her big takeaway from those experiences was that “one-size-does NOT fit all”.
She began to realize that the coaches she was working with had great strategy ideas, but there was no mention of how to market yourself in a way that is in alignment with who you are within. She also learned that spirituality and manifestation – two principles she embraces – were missing pieces in how she was building her life.
Aha moments for Lauren:
1- In the network marketing business, she followed the lead generation and sales recommendations to a “T” even though it felt sneaky and a bit dishonest. Plus, because she wasn’t having fun, she wasn’t being consistent, so everything was suffering. Eventually she hated it so much, she quit altogether.
2- In those early days of entrepreneurship, Lauren was working with a coach to guide her in how to grow an online business. Her coach was feeding strategies to her and she was beginning to feel extremely burned out. She wasn’t enjoying carrying out the coach’s recommendations, and eventually she just stopped. Finally, she decided it was time to have fun and talk about what FELT right related to the program she was trying to sell. And when she made that shift, sales exploded! She soon realized she could sell and have fun and be relaxed all at the same time.
Lauren suggested that having a couple of strategies to get your business up and running is important, but after that it’s all about confidence and trusting in yourself.
How to get started:
1- Get in touch with your spirituality, whatever that means for you. Connecting with a higher power, and taking a chill pill when it comes to results! Meditation is an excellent place to start.
2- Realize that your pathway is your own pathway, and completely unique to you. Understand that no matter which path you take, it will happen in the timing that’s right for YOU. You could follow the exact same steps as someone else, but it could take you longer than that person if you find that the particular approach isn’t in alignment with who you truly are.
3- Learn about Human Design. This helped Lauren stop comparing herself to others. Once she felt strong about who she was and what made sense for what she wanted to do and BE, it wasn’t a matter of competition anymore.
Lauren realized that when she had a lot of structure, she was getting stuff done, but it felt forced. There was absolutely no inspiration for her in that approach. So, by exploring Human Design, she found that she’s not wired to be regimented and that she feels more aligned when FEELING the flow of doing things differently in her business.
One thing you can do to get in touch with your feminine energy, is to move past the “checking things off the list” mentality. Shift your thinking from what you have to DO and instead, let yourself be pulled into any direction you feel called. If you feel that you need a nap, take a nap. If you feel like moving your body and dancing, dance! If you want to stop and paint to express your creative nature, paint! Or, if you just want to sit and do nothing and appreciate everything you’ve created already – allow yourself the space to do that! We don’t take enough time to just BE when we are overly focused on all the things that we are DOing.
Lauren jokingly shared that she’s a workaholic by nature! She is very business-focused and business-driven. But the fact that she give herself permission to be in her feminine energy, she is able to have better balance. She has been able to travel and vacation more than she allowed herself to in the past. She socializes more, and enjoys being in more of a creative energy in her personal life. She feels less stressed, less uptight, and less angry!
Overall, when she is in alignment with her feminine energy, she feels a lot more graceful and centered.
Final thoughts from Lauren:
Life is made to LIVE! Get clear on your intentions. Are you okay with working eighty hours a week? Is that fun for you? If your answer is yes – then that’s good! Get after it! But, if your answer is no – then explore what it feels like to get more in touch with your feminine energy.
Lauren Ashley is a feminine alignment and manifestation coach. She combines spirituality and business to help ambitious and intuitive women around the world to shift out of old patterns and beliefs and step into their unique alignment so they can co-create a life and business that inspires them.
Join us for a new Marketing Unscripted episode each Friday!