welcome to the blog
copywriting and content strategy for entrepreneurs
Have you heard the phrase, “Don’t throw all the spaghetti at the wall?” It seems like coaches everywhere are constantly saying this. They urge us to get focused and do one thing at a time. And this advice does make sense – but we’ve also had some pretty amazing results when we’ve experimented with lots of different approaches to marketing.
So, this podcast episode is dedicated to exploring the benefits of throwing all (or at least a LOT) of spaghetti at the wall.
If you start your entrepreneurial journey ultra focused like the gurus say you should, you’re missing out on HUGE learning opportunities! You have to have some level of testing to find out what you like and what you don’t like.
When you seek to do a lot of trial and error – especially in the beginning – you’ll make mistakes and you’ll have successes. And BOTH are fantastic learning opportunities!
Conversely, when you put all of your marketing eggs in one basket, you miss out on the chance to learn from your successes and failures and in fact, you could be slowing yourself down.
It’s natural to find a model for how you think you’d like to show up and market your business. BUT.. if you replicate that one person’s tactics to a T, you might be setting yourself up for frustration. By the way, we want to mention that we think it’s a good idea to do this! And we don’t know any entrepreneurs who don’t seek to find out how other people they admire do things.. This is a fantastic starting place!
But.. be prepared to be flexible.
Our recommendation is to match your energy to the strategy you’re applying. If the way you’re marketing yourself feels good, you’ll be so much more aligned to your messaging, you’ll be more confident, and all of that will translate to your ability to make sales.
Example – if you love to write and you enjoy the aesthetic of Instagram, then throw that spaghetti at that wall. In other words, don’t try to be everywhere at once, and don’t try to show up on videos if you don’t feel comfortable doing those things! Share your blog posts, focus on your email marketing, write compelling captions, etc!
If you aren’t sure what feels great, you might need to try a few different things to build your self-awareness. When you throw a lot of spaghetti at the wall, you build self-awareness.
Why not throw all the spaghetti at the wall, see what sticks, and use that to build your own bowl of pasta!
Join us for a new Marketing Unscripted episode each Friday!